ABOUT WHAT I DO
At first glance you may be confused by the collection of skills I’m promoting. Design, photography and writing seem like an incongruent collection of disciplines. In truth, they are all tightly interrelated to my core skill - blending science and art.
My interest in the custom installation industry was an outgrowth of my life as a musician. I took up photography and lighting design at about the same time and the skill of ‘seeing’ light is common to both. Anticipating the effects of light, learning how the human eye interprets colour, form and dynamic range, are universal. Writing articles about my disciplines is my way of evangelizing those things that I find so important, and often under appreciated. From a selfish perspective writing an article of only a few thousand words on a broad topic forces me to distill my thoughts to their most essential elements.
An added challenge of photography anticipating that ‘decisive moment’ as Cartie-Bresson put it. The means keeping FULLY aware in sometimes chaotic situations. Having all of the equipment ready, trained on the subject and ready for that moment takes a focused mind.
All the technology in the world is useless if the homeowner doesn’t know how to use it! As much as I love the geek aspect of what I do I’m very conscious of how foreign these technologies are for most people. I’m very proud of my ability to take these technical subjects and explain them in why that is approachable. When the final product is installed and programmed I fully expect the homeowners to be able to use my systems without instruction. No need to read the manual, no need for pages of ‘cheat sheets’.
Having a professional photographer to capture your event is just as valuable has hiring a caterer instead of cooking all the food yourself. My work for the paper brought me to photography for private events. A design client of mine was lamenting how hectic her daughter’s birthday party was going to be so I offered to take the photos for her. Turns out that many moms are just too freaking busy taking care of their guests and being a good hostess that getting snapshots of the event just doesn’t happen. Rather than letting those moments slip away I can capture those moments for you in an artistic way.





